The huge advantage of this hotel is its location - it couldn't be better. Important metro stations are close by, parks and sights in the northern part of the city are a few minutes' walk away, and the pleasantly lively Insadong Street is just around the corner. The design of the hotel is pleasant, the staff impeccable, the room facilities at the necessary level. The overall rating is brought down, for the standard and price of the hotel, by a rather average breakfast with a below average selection of pastries, cheeses and cold cuts.