We stay in Jasper every two years while on a roadtrip to visit family. This is one hotel where a family of 5 (2 adults, 3 children) can stay in one room together. The rate varies each time, but i would say its pretty average cost. 120 to 150.
Queen beds are comfortable, a/c is always nice and cold, shower is always hot with decent pressure, the free breakfast is always a plus. They always give us a bag of bedding for the pull out couch without having to ask for it, which i really like. The rooms are very spacious even with the pull out bed being out. We have never tried the pool, so i can't comment on that.
It is not far from many different restaurants and stores. Walmart is right down the road if you need a basic item.
It could use some updates/repairs but none of that effected our stay.
I would recommend staying at this location to others and will likely stay here again when we go back that direction.